👋Hey! First off, thank you for subscribing!
📥 I’ve decided to send one email every Wednesday to summarize what I’ve put together. I will do my best to wrap each week around a theme alongside outside posts that add value to the conversation.
🏆 You are my first set of subscribers so if you have feedback, let me know! If not, please share with colleagues as my main goal is to elicit conversations around these topics rather then talk to myself about them.
So you’ve done your Reforge training, and you are an expert who is ready to start a growth team! Congratulations!!! Oh right………how do we actually do anything with this knowledge?
😨 Where should we position this ‘growth’ team?!
😱 How do we work together?!!
🙀 Who makes the decisions?!!!
Knowledge within growth is becoming widely available, but the ability to execute those learnings is something I’d like to touch on.
Positioning growth teams in the right areas
📈 Where to Position Growth Teams
Align the right people to the right projects. Leadership needs to take a holistic view of their organization and allocate teams in the right areas of focus. As a company scales, stress is put on the existing revenue streams and it’s increasingly difficult to balance optimizing the core business while validating new opportunities for growth. That’s where growth teams come in.
So we will all just get along and get work done, right?
🤝 Learning About Your Team
Isn’t it funny that a team gets made and you just run off and start working? Over time you start making assumptions about the individuals you work with and try to navigate a room full of eggshells. Well, what if you wrote a user manual on how to work with you? You can share these manuals with each other and have a productive starting point for your working relationship. Read mine to get a feel for it!
Wait..I can actually make that decision without talking to you?
📍 Map Your Decision-Making Power
The team is now identifying experiments to run, conversion rates to improve, and new opportunities to explore. As you sprint into these opportunities a team will run into decision points that create timely speed bumps. Our team uses a “waterline” exercise to map decisions that we can make without permission and decisions that require permission. In addition, we repeat this exercise of every team member so we’re not constantly looking for consensus or making sure “everyone is good”. Here it is:
🤓 From a Growth OG: What Are Growth Teams For, and What Do They Work on?
If you haven’t read Casey Winters's explanation of growth teams… here is your chance. He does a great job of mapping the differences between marketing & product teams. My key takeaway is that growth teams look to connect users to the existing value of the product, product teams look to add value to the product. I’ll never forget it.
Thanks for reading!
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